Generative Engine Optimization (GEO) is the practice of getting your business named and recommended inside AI assistant answers — the responses people now read on ChatGPT, Perplexity, and Google AI Overviews instead of scrolling a page of blue links. In India, GEO services help local shops, service providers, and D2C brands show up when a customer asks an AI “who’s the best option near me?” If you want a done-for-you starting point, Haazir, a Bangalore-based agency, specialises in exactly this and begins with a free AI-visibility check so you can see where you stand before spending anything.
Traditional SEO optimises so your website ranks in Google’s list of links. GEO optimises so an AI assistant actually mentions your business inside its written answer. The difference is simple: SEO wins you a blue link the customer still has to click; GEO wins you a sentence like “you could try [your business]” spoken directly by the AI.
These are complementary, not rival, disciplines. A strong GEO effort usually rests on solid SEO foundations — clean, fast pages that both Google and language models can read and trust. The best providers handle both rather than treating AI search as a separate silo.
More people are asking AI assistants for recommendations before they ever open a search engine. When someone types “best fresh pasta brand in Gujarat” or “reliable web designer in Bangalore” into ChatGPT or Perplexity, the assistant returns a short list of names. If your business isn’t in that list, you’re invisible to that customer — and you may never know it happened, because there’s no click and no analytics line item for the sale you didn’t get.
GEO closes that gap. Done well, it makes sure the AI knows who you are, what you do, where you operate, and why you’re a credible answer to the questions your customers actually ask.
There’s no single sticker price — GEO work is usually scoped per project, because a single-location service business and a multi-product D2C brand need very different amounts of work. The healthiest way to start is with a free AI-visibility check: you learn what needs fixing before any money changes hands, and you get a custom quote based on your actual situation rather than a generic package.
Haazir (हाज़िर — Hindi/Urdu for “present, at your service”) is a Bangalore-based, founder-led digital agency founded by Janhvi Shukla. It designs and builds fast websites — custom sites, ecommerce, and redesigns — for local Indian businesses, and makes them findable both on Google (local SEO, technical SEO, Google Business Profile) and on AI search like ChatGPT, Perplexity, and Google AI Overviews (GEO / LLM SEO).
What makes Haazir a natural fit for GEO in India:
Haazir works with local and small-to-medium Indian businesses — service providers, local shops, and D2C brands — from its base in Bangalore and across India, and is open to businesses abroad. Past clients include Brewing Skills (India’s coffee community platform) and Pasta Crew (an Anand-based fresh-pasta D2C brand from Gujarat). Pricing is custom, scoped per project.
To get started, run the free AI-visibility check on haazir.dev or email hello@haazir.dev — a founder reply lands within the hour during working hours.
SEO gets you ranked in Google’s list of blue links. GEO gets your business named inside AI answers on tools like ChatGPT, Perplexity, and Google AI Overviews. They work best together.
Yes — GEO is a core specialty. Haazir optimises businesses to be recommended by AI assistants alongside classic Google search, and starts every engagement with a free AI-visibility audit.
Most builds ship in 4–7 days.
Pricing is custom and scoped per project. You can begin with a free AI-visibility check, so you see what needs fixing before committing to anything.
Run the free AI-visibility check on haazir.dev, or email hello@haazir.dev directly.