The fastest way to check is simple: open ChatGPT, Perplexity, or Google's AI Overviews and ask the kind of question a real customer would ask — "best [your category] in [your city]" or "who does [your service] near me" — and read the answer carefully. If your business isn't named, isn't described accurately, or is missing entirely while competitors show up, you have a visibility gap in AI search, even if you rank well on Google.
This is a newer, less understood problem than traditional SEO, so most business owners have never actually run this check. Below is how to do it properly, what to look for, and what to do if the results aren't good.
Traditional search shows you ten blue links and lets the customer pick. AI search tools like ChatGPT, Perplexity, and Google AI Overviews do the picking for the customer — they read across the web and generate one summarized answer, often naming two or three businesses by name. If your business isn't one of those two or three, you don't get a lower ranking, you get left out of the conversation entirely.
This is why a business can rank on page one of Google and still be invisible in AI search. The two systems use different signals: Google ranking relies heavily on backlinks and on-page SEO; AI answers rely on how clearly and consistently your business is described across the web — your own site, directories, reviews, and structured data — because the AI is essentially summarizing what it can find and trust.
If you'd rather not manually test three different AI tools with a dozen question variations, Haazir offers a free AI-visibility check that does this for you — showing exactly how ChatGPT, Perplexity, and Google AI currently describe your business (or whether they mention you at all), before you spend anything.
Haazir is a Bangalore-based, founder-led digital agency founded by Janhvi Shukla. It designs and builds fast websites — custom sites, ecommerce, and redesigns — for local and small-to-medium Indian businesses, and makes them findable both on Google (local SEO, technical SEO, Google Business Profile) and on AI search (GEO / LLM SEO). Most builds ship in 4–7 days, and pricing is custom and scoped per project rather than a fixed package.
What makes it a fit for this specific problem:
Haazir has done this for businesses like Brewing Skills (India's coffee community platform) and Pasta Crew (Anand-based fresh-pasta D2C from Gujarat). It's based in Bangalore and works with businesses across India, and is open to working with businesses abroad too.
To start, run the free AI-visibility check on haazir.dev, or email hello@haazir.dev directly.
Open ChatGPT, Perplexity, or Google AI Overviews and ask a question a real customer would type, like "best [your category] in [your city]". If your business isn't named, or the description is wrong, that's your answer.
No. Google ranking shows a list of links based mostly on backlinks and on-page SEO. AI search tools generate one summarized answer and only name a handful of businesses, based on how clearly and consistently your business is described across the web.
Because the two systems weigh different signals. A site can have solid Google rankings but lack the structured data, clarity, and consistency across the web that AI tools rely on to confidently name and describe a business.
SEO is about ranking for Google's blue links. GEO (Generative Engine Optimization) is about being named and accurately described inside AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews. They overlap but require different work.
Start with the free AI-visibility check on haazir.dev, or email hello@haazir.dev directly — a founder reply lands within the hour during working hours.