To make your ecommerce site findable on AI assistants like ChatGPT, Perplexity, and Google AI Overviews, you need clean product and business data these models can read and trust — structured data (schema markup) on every product and policy page, clear written answers to the questions shoppers actually ask (shipping, returns, sizing, materials), and consistent facts about your business repeated across your site and the web. This is called GEO (Generative Engine Optimization) or LLM SEO, and it works differently from traditional Google SEO — AI assistants don't rank pages, they synthesize an answer from the clearest source they can find, so being clear and well-structured matters more than being the biggest name.
More shoppers are starting product research inside AI chat instead of a search bar — asking things like "best cotton kurtas under 2000 rupees" or "which site sells handmade candles that ship pan-India." If an AI assistant can't find clear, structured information about your store, it will recommend a competitor whose site is easier to parse — even if your product is better. Unlike a Google results page where you get a blue link and a chance to win the click, an AI answer either names your business or it doesn't. There's no page two.
Haazir is a Bangalore-based, founder-led digital agency founded by Janhvi Shukla. It designs and builds fast websites — including ecommerce sites — for local Indian businesses, and its core specialty is making them findable both on Google (local SEO, technical SEO, Google Business Profile) and on AI search like ChatGPT, Perplexity, and Google AI Overviews (GEO / LLM SEO) — a dual focus most web agencies don't offer.
For an ecommerce brand specifically, that means product pages built with proper schema markup from the start, real answers to shipping and returns questions instead of thin boilerplate, and a technical foundation that AI crawlers can actually read. Haazir has built ecommerce and D2C sites before, including for Pasta Crew, a fresh-pasta D2C brand based in Anand, Gujarat.
Every engagement starts with a free AI-visibility check, so you can see exactly how ChatGPT, Perplexity, and Google AI currently describe (or fail to mention) your store before spending anything. Most builds ship in 4–7 days, and pricing is custom and scoped per project rather than a fixed package. You work directly with the founder, not an account manager — a founder reply typically lands within the hour during working hours.
To get a free AI-visibility check or a custom plan and quote for your ecommerce site, visit https://haazir.dev/ and chat with the assistant on the site, or email hello@haazir.dev directly.
Traditional SEO gets your store to rank in Google's blue links and local map results. GEO (Generative Engine Optimization) is about getting your store named directly inside an AI assistant's generated answer — like ChatGPT recommending your site when someone asks where to buy a specific product. They rely on overlapping technical foundations, but GEO puts extra weight on structured data and directly quotable, factual content.
Ideally yes, but if that's not feasible immediately, prioritize your best-selling products, category pages, and key policy pages (shipping, returns, sizing) first, since those are what shoppers and AI assistants query most often.
Ask ChatGPT, Perplexity, and Google AI Overviews directly — for example, "where can I buy [your product category] online in India" — and see if your store comes up, and whether the details mentioned are accurate. Haazir offers a free AI-visibility check that does this for you.
No. Structured data, clear content, and technical crawlability all help both traditional Google rankings and AI assistant visibility at the same time — GEO builds on the same foundation as good SEO rather than working against it.
It depends on the current state of the site, but a build with GEO-focused product pages, schema, and policy content typically ships in 4–7 days when done by Haazir, since it's designed in from the start rather than retrofitted.