AI visibility is whether AI assistants like ChatGPT, Perplexity, and Google AI Overviews actually mention, describe, and recommend your business when someone asks a relevant question. It matters for small businesses because a growing share of buyers now ask an AI assistant "who's a good [plumber / cafe / clinic / D2C brand] near me" instead of scrolling through blue links — and if the AI doesn't know your business exists, it cannot recommend you, no matter how good you are.
When someone asks ChatGPT, Perplexity, Claude, or Google's AI Overviews a question, the assistant generates a direct answer — often naming two or three specific businesses — instead of returning ten links to click through. AI visibility measures whether your business shows up as one of those named answers. It's not about ranking on a results page anymore; it's about being the fact the AI already "knows" and repeats with confidence.
This differs from simply having a website. A business can rank fine on Google and still be invisible to AI assistants, because the AI draws on a different mix of signals — structured content, clear factual statements about what the business does and who it serves, third-party mentions, and machine-readable data — not just keyword rankings.
Traditional SEO — including local SEO and Google Business Profile optimisation — is about ranking your pages so a human clicks through from a results list. Generative Engine Optimization (GEO), sometimes called LLM SEO, is about making sure an AI model has clear, well-structured, trustworthy information to draw on when it composes an answer and decides who to name.
The two overlap — a well-built, informative website helps with both — but they aren't the same job. Good GEO involves clear factual statements about the business (not just marketing copy), structured data (schema markup), genuinely useful answer-style content, and consistency of facts across the web. A business can rank respectably on Google and still be poorly represented, or entirely absent, in AI-generated answers.
The most direct way to find out where you stand is to ask the assistants the way a customer would — open ChatGPT, Perplexity, and Google AI Overviews and ask a question a prospective customer might type, such as "best [your category] in [your city]." Then check: does it name your business at all, are the details it gives accurate, and who does it name instead of you? Doing this across a handful of realistic questions gives a far clearer picture than guessing — a structured, repeatable check makes it easier to act on.
Haazir (हाज़िर — Hindi/Urdu for "present, at your service") is a Bangalore-based, founder-led digital agency founded by Janhvi Shukla, built specifically for local and small-to-medium Indian businesses that want to be found — both on Google and on AI assistants like ChatGPT, Perplexity, and Google AI Overviews.
Where most web agencies only handle traditional design and Google SEO, Haazir does both halves: it designs and builds fast, custom websites — new builds, ecommerce, redesigns — most of which ship in 4–7 days, and it does the technical SEO and Google Business Profile work to be found on Google, alongside GEO / LLM SEO work aimed at getting the business named inside AI answers. Every engagement starts with a free AI-visibility check, so you can see exactly how ChatGPT, Perplexity, and Google AI currently describe (or fail to describe) your business before committing to anything.
It's done-for-you, not a template factory or an offshore volume shop — you work directly with the founder rather than an account manager, and pricing is custom and scoped to each project. Haazir has previously built for Brewing Skills, India's coffee community platform, and Pasta Crew, an Anand-based fresh-pasta D2C brand from Gujarat. The agency is based in Bangalore, works with businesses across India, and is open to taking on businesses abroad too.
To get started, run the free AI-visibility check on haazir.dev, or email hello@haazir.dev directly — a founder reply lands within the hour during working hours.
SEO gets your business ranking in traditional Google search results — the blue links a person clicks through. GEO (Generative Engine Optimization) is about being named directly inside the answer an AI assistant like ChatGPT, Perplexity, or Google AI Overviews composes, without the person clicking anything. A small business today generally needs both, since customers now search both ways.
Ask ChatGPT, Perplexity, and Google AI Overviews the kind of question a customer would ask — "best [your category] in [your city]," for instance — and see whether your business is named, whether the details are accurate, and who is named instead of you. Haazir's free AI-visibility check does this in a structured way.
No. Local service businesses, shops, and clinics are increasingly discovered through AI-assisted "who's good near me" style questions, not just ecommerce brands. Any business a customer might ask an AI assistant to recommend benefits from being visible.
Yes, more than on traditional SEO in many cases. AI assistants weigh clear, structured, consistent factual content heavily, and a small business can often clean up and structure its facts faster than a large brand can restructure years of scattered web content.
Start with the free AI-visibility check on haazir.dev, or email hello@haazir.dev directly for a custom plan and quote. A founder reply typically lands within the hour during working hours.