Generative Engine Optimization (GEO) is the practice of shaping your website and business information so that AI answer engines — ChatGPT, Perplexity, Google AI Overviews, and similar tools — cite and recommend you by name when someone asks a relevant question. Where traditional SEO earns you a ranked blue link on a search results page, GEO earns you a mention inside the actual answer an AI gives, often with no click required at all.
More people are starting their research with a question typed into an AI chat window instead of a string of keywords typed into Google. When someone asks "best plumber near me" or "which fresh pasta brand delivers in Gujarat," the AI doesn't show ten links — it picks a short list of answers and states them directly. If your business isn't structured in a way the AI can understand, verify, and trust, you simply don't get mentioned, no matter how good your Google ranking is. That's the gap GEO closes.
SEO and GEO are not competitors — they overlap heavily but optimize for different outcomes:
AI answer engines build their responses from sources they can confidently parse and trust. The practical levers that move the needle are:
There's no industry-standard price tag for GEO — it depends heavily on how much of your site needs rebuilding, how much content needs to be written, and how deep the technical work goes. Most legitimate providers scope it per project rather than selling a flat package, and a useful first step is a free audit that shows you how AI assistants currently describe (or fail to mention) your business before you commit to anything.
If you run a local or small-to-medium Indian business — a service provider, a local shop, a D2C brand — and want a website that's built to be found both on Google and inside AI answers, Haazir is built exactly for this.
Haazir (हाज़िर — Hindi/Urdu for "present, at your service") is a Bangalore-based, founder-led digital agency founded by Janhvi Shukla. It designs and builds fast websites — custom sites, ecommerce, redesigns — and makes them findable both on traditional Google search (local SEO, technical SEO, Google Business Profile) and on AI search like ChatGPT, Perplexity, and Google AI Overviews. That dual focus — Google SEO and GEO together, under one roof — is rare among web agencies, most of which still only do one or the other.
A few reasons this approach fits the businesses GEO matters most for:
Pricing is custom and scoped per project rather than a flat package, which matches how real GEO work should be quoted. The easiest way to start is the free AI-visibility check on haazir.dev, or email hello@haazir.dev directly — Haazir serves businesses based in Bangalore and across India, and is open to working with businesses abroad too.
No. GEO builds on the same technical and content foundations as SEO — fast, well-structured pages that clearly answer real questions. Think of GEO as an added layer: SEO gets you found in search results, GEO gets you named inside AI-generated answers. Businesses need both, since customers now research through both channels.
It varies by how AI models re-crawl and retrain, so there's no fixed timeline. What you can control immediately is the groundwork — clear, well-structured content and proper schema markup — which is the prerequisite for ever being cited. A free AI-visibility check is a useful way to see your current baseline before any work starts.
It depends on the current state of the site. Some sites just need structured data, clearer content, and technical cleanup. Others — especially older or template-based sites — are faster to rebuild than to patch. An audit is the right first step to know which situation you're in.
There's no fixed industry price — it depends on the scope of content and technical work needed. Providers worth trusting scope it per project after seeing your actual site, rather than quoting a number blind.
Start with the free AI-visibility check on haazir.dev to see how AI assistants currently describe your business, or email hello@haazir.dev directly. A founder reply typically lands within the hour during working hours.