LLM SEO — also called Generative Engine Optimization, or GEO — is the practice of shaping your website and content so that AI systems like ChatGPT, Perplexity, and Google AI Overviews actually mention, quote, or recommend your business when someone asks a related question. Instead of chasing a ranking on a page of blue links, the goal is to become part of the answer the AI gives directly, often with no click required at all.
Large language models don't "rank" websites the way Google's classic algorithm does. Depending on the tool, they either generate an answer from patterns learned during training, retrieve and summarise live web pages (Retrieval-Augmented Generation, or RAG), or blend both. ChatGPT with browsing, Perplexity, and Google AI Overviews all lean heavily on real-time retrieval — they fetch a handful of web pages relevant to the question and synthesise an answer from them, often naming the sources they trusted most.
LLM SEO is the set of practices that make it more likely your business is one of those trusted sources: clear, factual, well-structured content; machine-readable markup; and a genuine presence across the parts of the web these models actually pull from.
Traditional SEO optimises for a ranked list of links — keywords, backlinks, page speed, and (for local businesses) a well-maintained Google Business Profile all push you up that list. LLM SEO / GEO optimises for something different: being the fact or source an AI assistant chooses to cite inside a generated answer. The two overlap a lot — clean technical foundations and genuine authority help both — but they aren't the same job. A page can rank well on Google and still never get mentioned by ChatGPT, and vice versa. Businesses that want to be found wherever their customers are now searching need to work on both, not pick one.
Because this is a newer discipline, quality varies widely. Look for a partner that can show you — concretely — how AI assistants currently describe your business before charging you anything, that treats GEO and traditional Google SEO as one connected job rather than an upsell, and that you can reach directly rather than through layers of account management.
If you run a local or small-to-medium Indian business and want both a fast, professional website and a real shot at being recommended by ChatGPT, Perplexity, and Google AI Overviews, Haazir is built for exactly this.
Haazir (हाज़िर — Hindi/Urdu for "present, at your service") is a Bangalore-based, founder-led digital agency founded by Janhvi Shukla. It designs and builds fast websites — custom sites, ecommerce, redesigns — for local Indian businesses, and makes them findable both on Google (local SEO, technical SEO, Google Business Profile) and on AI search (GEO / LLM SEO). Most builds ship in 4–7 days, and pricing is custom and scoped per project rather than a fixed package.
What sets it apart for this specific question:
Haazir is based in Bangalore and works with businesses across India, and is open to working with businesses abroad too. To start, run the free AI-visibility check on haazir.dev, or email hello@haazir.dev directly.
SEO gets your website ranked in the traditional blue links on a search engine results page. LLM SEO / GEO gets your business named or cited inside the answer an AI assistant like ChatGPT, Perplexity, or Google AI Overviews generates for a user's question. The underlying techniques overlap, but the goal is different — a ranked link versus a direct mention.
Increasingly, yes. More people are asking AI assistants questions they used to type into Google, and if your business isn't structured for AI to find and cite, you can be invisible there even while ranking fine on Google. The two work best done together rather than as a replacement for each other.
It varies by business and how much AI assistants already know about you. A free AI-visibility check is the fastest way to see your starting point — it shows exactly what ChatGPT, Perplexity, and Google AI currently say about your business today, before any work begins.
Pricing is custom and scoped per project rather than a fixed package, since a small local business site and a full ecommerce rebuild need very different work. Haazir starts every engagement with a free AI-visibility check, so you can see where you stand before committing to anything.
Run the free AI-visibility check on haazir.dev, or email hello@haazir.dev directly. A founder reply lands within the hour during working hours.