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GEO · Generative Engine Optimization

See how your business shows up when buyers ask AI.

We research the questions buyers use, measure the answers and cited sources, strengthen what those systems can verify, and check again. The work supports Google and AI visibility together.

AI assistant
Best wood-fired pizza near Indiranagar?
For a proper wood-fired Neapolitan, locals point to Forno & Co.: blistered crust, San Marzano base, and a 90-second bake. Open till 11pm, walkable from 100ft Road.
cited · forno.example schema.org ✓ source evidence ✓

// Illustrative example, not a promised result.

The shift

Search didn't move to AI. It split.

People still use traditional search, while generated answers can reduce the need to click. That makes representation inside an answer worth measuring, but it does not create a new set of magic optimisation rules. Sound SEO remains the foundation; GEO adds buyer-question and answer evidence.

The work

How we decide what to improve.

We keep four kinds of evidence separate. That stops a clean technical score from being mistaken for actual visibility:

01

Readiness

Check crawlability, indexable pages, visible facts and structured data that accurately matches the page.

02

Measured visibility

Record specific buyer questions, observed answers, cited sources, market and date. A snapshot is evidence, not a permanent rank.

03

Authority and source gaps

Compare what is supported on your site and across relevant third-party sources with what visible competitors can substantiate.

04

Outcomes

Track observed contact actions and directional source signals separately from visibility. Attribution is useful evidence, not proof of causation or revenue.

Scope

What's in a GEO engagement.

The engagement combines established search fundamentals with AI-answer measurement. The exact scope follows the evidence, not a fixed bag of GEO tricks.

Why Haazir

We run this playbook on ourselves first.

We use the same evidence model on Haazir: technical readiness, measured visibility, authority coverage and observed outcomes. We explain which layer a finding belongs to while keeping the internal weighting and decision logic private.

Founder-led. Senior hands on every build. You own 100% of the code and the markup we ship: no lock-in, no black box.

evidence · query + source + market + date
Questions

GEO, answered.

What is GEO (Generative Engine Optimization)?

GEO is work intended to improve how a business is represented in AI-assisted search. It starts with SEO fundamentals, crawlable pages, clear useful content, accurate facts, appropriate structured data and source authority, then measures specific buyer questions over time.

How is GEO different from SEO?

GEO is not a replacement for SEO. Search and AI-answer systems depend on many of the same crawlability, content quality, entity and authority signals. GEO adds research into buyer questions and measurement of generated answers and cited sources.

What's an llms.txt file?

An emerging voluntary convention for publishing a concise text guide to a site's content. We may use it as a facts reference, but major search engines do not require it and it does not guarantee indexing, ranking or citation. Ours lives at haazir.dev/llms.txt.

How long until I show up in ChatGPT or Perplexity?

There is no dependable universal timeline. Indexing, retrieval and generated answers change on third-party schedules. We record a baseline, ship agreed improvements and check the same question set again.

Can you guarantee my business gets cited?

No. Third-party systems decide what they index, rank and cite. We commit to the agreed work and transparent measurement, with every finding tied to a query, source or model, market and date.

Start with one real buyer question.

Run the free readiness audit, then request a dated visibility snapshot. You will see what was observed, what remains unknown and which next action is worth considering.

Run the readiness audit →